A two-year-old cafe, a favorite gathering place in Brooklyn’s Park Slope neighborhood, wanted to create a new identity for itself. After the owners chose the name Cafe BKLN, I was brought in to work with them on a new logo and branding scheme.

I developed a logo that would work with the shop’s current focus on coffee and future plans to add more food. The design included several variations for different purposes, including a new awning, punch cards, and single-color tags and stickers. With its new, more colorful look well in hand, the cafe is now more vibrant and more recognizable for loyal customers and new visitors alike.

The new brand: 
Portfolio(s): Design
Project type: ,

Posted: September 2017