Cafe BKLN

A two-year-old cafe, a favorite gathering place in Brooklyn’s Park Slope neighborhood, wanted to create a new identity for itself. After the owners chose the name Cafe BKLN, I was brought in to work with them on a new logo and branding scheme.

I developed a logo that would work with the shop’s current focus on coffee and future plans to add more food. The design included several variations for different purposes, including a new awning, punch cards, and single-color tags and stickers. With its new, more colorful look well in hand, the cafe is now more vibrant and more recognizable for loyal customers and new visitors alike.